Monthly Archives: August 2011

Blueprint for Making an Impact at a Conference

Conferences are an investment in your business, and with any investment, you should do your homework and have a plan to be sure you get the best return.

Blueprint for conference success

Along those lines, I just wanted to share the story of Dave Cupples of

Dave was accepted as a speaker for Affiliate Summit East 2011, and a couple weeks before the conference, he put together an entertaining video and blog post (Why Affiliate Summit is the best conference in the world, LIVE from Australia + Boomerang + Didgeridoo!) to preview his session.

Dave Cupples at Sydney Harbour

He also started up a poll (VOTE: Which Australian Animal should I give away during my Affiliate Summit Presentation?) to encourage some interaction with conference attendees in advance.

Not surprisingly, Dave also put a lot of time and effort into a quality, informative presentation (Making Money with Facebook, Twitter & Blogging) for Affiliate Summit, and he spoke before a standing room only crowd.

Affiliate Summit East 2011 Session with Dave Cupples

I saw Dave at countless events during the conference, and he was a networking machine.

Dave did a good job making some small audiences happy, too. A few weeks ago, my business partner Missy Ward lamented on Twitter that she would not be able to get a new AC/DC wine (she loves AC/DC and wine), because it’s only being made available in Australia.

Well, Mr. Cupples had that issue handled, too, as he brought Missy the coveted wine. She Tweeted about her happy import with a photo.

Missy Ward and Dave Cupples

And I got a nice Australian treat from Dave, too – a selection of Australian beers (beer is better than wine, btw), and a nifty kangaroo bottle opener.

Thank you very much, Dave. We were honored that you made the long trip to speak at Affiliate Summit, and hope to see you at future events. Now on to start with the Grand Ridge Brewery Gippsland Gold Pale Ale.

You can follow Dave on Twitter @davecupples.

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Video of Bryan Eisenberg Keynote at Affiliate Summit East 2011

Bryan Eisenberg, Co-Author of Call to Action, Waiting For Your Cat to Bark? and Always Be Testing, delivered a keynote address at Affiliate Summit East 2011 on Tuesday, August 23, 2011.

Affiliate Summit East 2011 keynote from Bryan Eisenberg

More about Bryan Eisenberg:

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.

Bryan is a professional marketing speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies,, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association.

He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions,, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing.

Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010. Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.

More details on Affiliate Summit at and Bryan Eisenberg at

Video: Bryan Eisenberg Keynote at Affiliate Summit East 2011
Slides: The 21 Secrets of Top Converting Websites

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Earthquake in NYC, @GordonRamsay01 Hates Cowboys, and Affiliate Summit East 2011 Recap

This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talk about Affiliate Summit East 2011, as well as things that happened during the conference, such as cowboy prejudice from Gordon Ramsay at The London, seeing a nail-biter at Yankee Stadium, and enjoying street meat.

Street Meat Cowboys by Vinny O'Hare

Also discussed were the next Affiliate Summit in Las Vegas, ePN Mobile, and Affiliate Window Pay-Per-Call, and a new issue of FeedFront Magazine.

Show Links

Subscribe to the Affiliate Thing RSS feed or listen on iTunes. You can also send a blank e-mail to to get each podcast delivered by e-mail.

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Video of Wil Reynolds Keynote at Affiliate Summit East 2011

Wil Reynolds, Founder of SEER Interactive, delivered a keynote address (No more ****ing Shortcuts) at Affiliate Summit East 2011 on Monday, August 22, 2011.

Wil Reynolds at Affiliate Summit East 2011

More about Wil Reynolds:

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.

Video: Wil Reynolds Keynote at Affiliate Summit East 2011
Slides: No more ****ing Shortcuts

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Videos from Affiliate Summit East 2011

The sessions at Affiliate Summit East 2011 were recorded on video and will be made available in the near future to attendees who had a Gold, Platinum, or Diamond pass.

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These videos should be ready in approximately four weeks, and they will be available online until the next Affiliate Summit.

We will send an email out with information to access them.

The keynote addresses from Bryan Eisenberg, Marc Ostrofsky, and Wil Reynolds will be posted publicly in the near future to YouTube.

More Info: Click here and Affiliate Window Team With Freespee for Pay-Per-Call and Affiliate Window have joined forces with Freespee for their call tracking technology for advertisers and affiliates.

Pay per call

Pay-Per-Call has seen a growing success rate across the finance, telecoms, travel, and insurance verticals where phone calls often prove most lucrative, as a large percentage of consumers prefer a personal telephone service.

More details at

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Nearly 4,000 Attendees at Affiliate Summit East 2011

The final numbers are in for Affiliate Summit East 2011 and we ended up with 3,943 attendees – the biggest Affiliate Summit East to date.

Affiliate Summit East Attendee History

We are very excited about the sustained growth during such a fragile economy – it’s a testament to the strength of the affiliate marketing space, even during a recession.

Attendees were evenly distributed across attendee types, and over 1,100 of those attendees were affiliates!

Affiliate Summit East 2011 Attendees

More details on the growth of Affiliate Summit and the origins of the conference at

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eBay Partner Network is Going Mobile

The eBay Partner Network Team announced during Affiliate Summit East 2011 they are launching ePN Mobile on September 8, 2011.

ePN Mobile

Starting on September 8, affiliates will see a new feature in their reports that breaks out mobile traffic from classic (non-mobile) traffic.

Any traffic driven to eBay’s international mobile web properties can be monetized and added to affiliate reports.

The mobile launch sounds like it will be nice and easy for affiliates, as they will not need to make any changes to their existing affiliate links.

But affiliates do need to register their domain, as traffic that occurs on a mobile device from domains that have not been registered will not be commissionable.

More details at

More Info: Click here

Keeping Up with Affiliate Summit East 2011 from Home

This is the first time ever Lisa Picarille is flying solo. Affiliate Thing co-host Shawn Collins is off at Affiliate Summit in New York this week.

Lisa shares how she is keeping up with what’s happening at Affiliate Summit while being at home.

You can check out what is happening on Twitter by following the hash tag #ASE11.

You can also follow all the speakers on Twitter by getting their handles.

You can also check out the Affiliate Summit official blog.

There’s already a recap of day 1 from Shawn.

You can also find info on Shawn’s blog.

Be sure to look at Affiliate Summit co-founder Missy Ward’s blog.

Prolific blogger John Chow already has some stuff posted.

And then there are some other bloggers that will likely have recaps of the event, since they do each time the conference takes place. Including:
Ian Fernando
Geno Prussakov’s Affiliate Marketing Blog
Stephanie Lichtenstein
Joe Sousa
Tricia Meyer
Eric Nagel also covers the event.

There are always lots of photos from Andrew Bennett and Steve Hall, the official ase11 photographer.

You can also find out what you missed by attending an Affiliate Summit Meetup on August 30th in various cities around the US. Look for a meetup in your city on Facebook and by searching on Affiliate Summit Meetup.

There’s also likely to be plenty of chatter about the conference on the Affiliate Summit Forum.

Don’t miss Affiliate Summit West 2012 in Las Vegas.

Subscribe to the Affiliate Thing RSS feed or listen on iTunes. You can also send a blank e-mail to to get each podcast delivered by e-mail.

More Info: Click here

Affiliate Summit East 2011 Day 3 Recap

The third and final day of Affiliate Summit East 2011 started off bright and early with a second installment of Early Bird Whiteboarding from Eric Nagel.

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The Tuesday keynote was presented by Bryan Eisenberg, Co-Author of Call to Action, Waiting For Your Cat to Bark? and Always Be Testing, and he shared a steady stream of useful advice on improving conversions.

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After the keynote, there were more educational breakout sessions.

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The final day of Affiliate Summit East 2011 was also the second day of the exhibit hall, which was a great time for affiliate marketers to meet with their merchants and networks.

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There were some neat promotions on the exhibit hall floor, such as the chance to win a “Back to the Future Time Machine”.

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The conference wrapped up with a speed round discussion of industry issues.

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Thank you so much to all of the sponsors, speakers, and attendees who make Affiliate Summit the great community that it is – I miss y’all already, and look forward to seeing you January 8-10, 2012 in Las Vegas.

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