Managing Legal Risks in Affiliate Marketing presentation from Affiliate Summit West 2008, which took place February 24-26, 2008 in Las Vegas, NV.
- Steven Richter, President, Media Breakaway, LLC (Moderator)
- Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz, PC
- Marc Groman, Chief Privacy Officer, Federal Trade Commission
- Bennet Kelley, Founder, Internet Law Center
- Don Mathis, President, AzoogleAds, Inc.
Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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