Monthly Archives: August 2010

Affiliate Summit – the International Affiliate Conference

I was just looking over the various countries represented at Affiliate Summit East 2010 and was surprised and excited by the number of different countries.

Affiliate WorldThere were attendees from 37 countries at Affiliate Summit this time around.

Below are the countries represented at Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.

  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • Costa Rica
  • Cyprus
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • France
  • Germany
  • Gibraltar
  • Hong Kong
  • India
  • Ireland
  • Israel
  • Italy
  • Japan
  • Malaysia
  • Malta
  • Netherlands
  • Netherlands Antilles
  • New Zealand
  • Poland
  • Puerto Rico
  • Spain
  • Sweden
  • Taiwan
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Virgin Islands (British)

This is a testament to what a truly international industry we have in affiliate marketing.

Note: this list is based on countries of residence when registering for Affiliate Summit, and it doesn’t account for expatriates that attended.

I chatted with folks that were originally from Hungary, Pakistan, and South Africa, too, but are currently located in the United States.

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Booth Babes, the Best Smartphone, and the New Digg

This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille discuss the latest on the advertising tax in California, the best smartphone ever, and booth babes.

Also, the upcoming Affiliate Summit unConference, trying to figure out Facebook Places, and the new Digg.

Show Links

Subscribe to the Affiliate Thing RSS feed or listen on iTunes. You can also send a blank e-mail to to get each podcast delivered by e-mail.

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Most Popular WordPress Themes for Affiliate Marketers

Affiliates were asked “If you are currently using WordPress to build out affiliate sites, what is your preferred WordPress theme?” for the latest Affiliate Summit AffStat Report.

Thesis for WordPress and Affiliate Theme were the most popular with 26.5% each of the vote.

Most popular WordPress themes for affiliates

Other WordPress themes being used by affiliate marketers include StudioPress, Woo Themes, and WPNow.

Personally, I use Thesis for WordPress on my blog, as well as all of my affiliate blogs, because it’s easy, flexible, and powerful.

Over eleven-hundred and fifty affiliates were surveyed on their methods, preferences, and strategies for the 2010 Affiliate Summit AffStat Report.

More details on AffStat at

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Donate to Families of September 11

I am running the World Trade Center Run To Remember with my daughter Caity on September 5, 2010 and we’d appreciate your support in the form of a donation to Families of September 11 (FOS11), a 501(c)(3) nonprofit organization.

World Trade Center Run To Remember

The 2nd Annual World Trade Center Run to Remember (WTCRTR) will be a celebration of the lives of those lost on September 11, 2001.

 Governors IslandThis event will offer a great opportunity for all people who were affected by the events of 9-11 to come together to remember each victim, while running, or walking, around beautiful Governors Island, in the heart of New York Harbor.

Families of September 11, Inc. (FOS11) was founded in October 2001 by families of those who died in the September 11 terrorist attacks. Membership is open to anyone affected by the events of September 11, be they family members, survivors, responders, or others as well as those who support our mission. The group has two goals:

  • To support families and children by offering updated information on issues of interest, access to resources, relevant articles, and advocacy to raise awareness about the effects of terrorism and public trauma.
  • To champion domestic and international policies that respond to the threat of terrorism including support for the 9/11 Commission Recommendations, and to reach out to victims of terror worldwide.

Read about the first World Trade Center Run to Remember in 2009, as covered in the New York Daily News.

Shawn Collins and Caity at the Statue of Liberty base

Donate to Families of September 11.

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Managing Your Affiliate Manager

Managing Your Affiliate Manager presentation from Affiliate Summit West 2008, which took place February 24-26, 2008 in Las Vegas, NV.

To get the best returns for your affiliate efforts you need to manage your affiliate managers. Learn how to get better service, higher commissions, and communication with merchants on your terms.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Managing Your Affiliate Manager

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Managing Legal Risks in Affiliate Marketing

Managing Legal Risks in Affiliate Marketing presentation from Affiliate Summit West 2008, which took place February 24-26, 2008 in Las Vegas, NV.

Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Managing Legal Risks in Affiliate Marketing

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Source for Contracts

Q: Where is a good place to find contracts? Specifically, I am looking to create a contract with a content provider where we split affiliate revenue. Where is a good source for such contracts?

Shawn CollinsA: There are two different options. One resource I use for boilerplate legal documents is

They have a variety of contracts for a reasonable price, and you can then customize them for your needs.

Otherwise, if you have something that is more specialized, I would suggest consulting with a lawyer.

You should be able to find somebody locally that will assist you at an hourly rate.

I’ve gone with lawyers for some contracts, especially more substantial deals, to be sure everything was done right.

While it can be a little frustrating to spend that sort of money for a few pages of information, consider the importance of this document in protecting your interests, and the fact that you aren’t equipped with sufficient legal knowledge.

Think of it in terms of this quote from Jim Rohn: “You don’t get paid for the hour. You get paid for the value you bring to the hour.”

Video: Source for Contracts

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Not Only Did I Get a BlackBerry Torch, but I Love It

I checked the other day and saw I was eligible for an upgrade on AT&T from my BlackBerry Bold, so I took a look at the site to see which phones were available.

Of course, they’ve got the iPhone 4 there, and a variety of Android phones with the Dell Aero on the way. Plus, I thought about the Dell Streak as my primary phone (still plan to get it as an extra toy).

Dell Streak

But I went with the BlackBerry Torch, a phone I scoffed at when it was released.

I’ve never cared for the iPhone after repeated attempts to like it. I use an iPod Touch for my music, and can’t stand to use it for email when it’s the only handy device. I simply can’t type fast and correct on that keyboard.

In addition to my BlackBerry Bold, I’ve had a Nexus One since January. I really like the size, weight, and functionality of this Android phone, but I’ve got the same keyboard gripes there as I have with the iPhone.

I type a lot on my phone – I’m talking multiple paragraph emails regularly. And the only phone that I’ve really been productive with over the years has been the BlackBerry.

So, I ordered the BlackBerry Torch and had low expectations. But you know what? I am crazy about this device.

It’s got all of the fun features of the various touch-screen phones, and the option to type on the screen, but then I get to slide out my tactile keyboard.

I’m not going to list out the specs and all that nonsense you can read at 50 different tech blogs. Instead, I’ll show you how it looks next to my Nexus One and BlackBerry Bold with the keyboard in and out.

BlackBerry Torch with keyboard in

BlackBerry Torch with keyboard out

The BlackBerry Torch does what I need my phone to do – it makes it easy for me to work on the go, plus it has the easy experience for social networks and media.

It’s a phone mullet with the BlackBerry in the front and the touch-screen in the back, and it’s my new addicition.

Haters gonna hate.

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ytcracker Launches the NERD LIFE media Network

Issue 11 of FeedFront MagazineBryce Case, Jr. (aka YTCracker), who was featured on the cover of issue 11 of FeedFront magazine, has launched a new cpa network called NERD LIFE media.

Usually, the launch of a new network in the already overcrowded landscape would be something of a scourge, but this one has an interesting angle.

YTCracker is not only into affiliate marketing; he’s also a Nerdcore rapper who has put out a lot of entertaining music – check out his latest album, “Space Mission,” on iTunes.

He announced NERD LIFE media on his Digital Gangster forum and how he plans to bring his fans into the network.

i have a unique opportunity to be the first rapper to actually make money *with* my fans rather than off of them. sure, someone rapping about selling coke and busting guns might have a few people that hit their favorite rapper on the low and cross their fingers that they get plugged into the downline, but you can’t exactly be proud and public with something like that (unless you also rap). rmk says that you can never guarantee a stress-free life, but you can guarantee you will *constantly* have stress in your life if you are always riding dirty. we have acquired the resources and dataset required to help our people build sustainable, legal, and stress-light solutions for anyone who wants to join us in our pursuit of the greatest life possible.

Nerd Life Media

More details at

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Photos from Affiliate Summit East 2010

The photos from Affiliate Summit East 2010 are now up on Flickr and Facebook.

2 DSC_9730

They have been sorted out to the following categories:

Feel free to download and use these pictures on your site, but if you do so, we would appreciate if you’d link back to the Affiliate Summit site.

Please visit and tag the pictures on Facebook and Flickr. And if you’re uploading any pictures to Flickr from Affiliate Summit East 2010, the tag as ASE10.

The photos were taken by Brad Crooks – more on Brad at

Also, I took some Affiliate Summit East 2010 pictures and posted them to Flickr and Facebook.

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